Crafting fundraising appeals is not rocket science, but achieving blastoff demands adherence to certain guidelines. It’s not something most of us are taught. But it’s easily learned! We’ll explore how designing successful appeals differs from writing brochures, reports, or grant proposals. Let’s assure your fundraising offer is one your donors can’t refuse! We’ll look at mailing lists, envelopes, the appeal bone structure, essential content elements, readability, persuasion triggers, reader benefits ... and more.

This session is worth 1.5 CFRE CE credits.

All Prices Are in USD