Traditionally, we have relied on the Donor Pyramid, with its focus on major gifts and annual campaign results, for addressing fundraising planning. This workshop will describe a different model, the Donor Lifecycle Map, and its focus on donor retention and multiple metrics of success. This new framework, especially in comparison to the Donor Pyramid, will lead to better fundraising results due to retaining more donors who contribute more money over increased opportunities for giving.

This session is worth 1.25 CFRE CE credits.

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