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Mar 16, 2016 A Multi-Channel Approach to Annual Giving

2 Course items

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Annual Giving is where many donors begin their philanthropic journey with your institution. While the fundamentals of annual giving remain the same, the way we engage, acquire and solicit donors is transforming. Your institution’s annual giving program must respond to this new paradigm because your community’s expectations are shifting, their philanthropic priorities are changing and the fundraising landscape has never been more competitive.