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Identifying Major Gift Prospects: It's an Art and a Science

Aired on: Wednesday, February 18, 2015
The foundation of any major gift program is prospect identification. This interactive session will provide you with practical information and important insights into successful major gift prospecting. Find out key criteria for prioritizing and ranking major gift prospects, time-tested prospect research and analysis techniques, and valuable prospect research resources. By the end of the session, you will possess the tools you need to properly identify and cultivate your top prospects.