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Understanding Emerging Generations of Donors: The Impact of Generational Patterns and Values on Philanthropy for Millennials and Beyond

Aired on: Wednesday, November 11, 2015
For the first time ever, four generations of donors are active in the philanthropic marketplace. Learn the giving patterns and values of each generation and how you can best work with donors of all age groups, particularly Millennials. This session will explore why generational understanding is important, identify and describe the generational differences and their impact on giving, and highlight the impact the emergence of Millennial donors will have on your work with individual donors in the coming years.

Learning objectives:

  • The impact of generational values and life events on giving.
  • To identify and describe the generational differences of the Millennial, Gen X, Boomer, and Silent/Great generations and the impact on their giving.
  • A deeper understanding of how Millennial donors differ from previous generations of donors and their anticipated impact on philanthropy and fundraising best practices.
  • How to customize development activities in work with donors from each generation, particularly Millennials.