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May 18, 2017 | Creating The First Big Campaign with A Small Shop: The Base for Current and Future Success

Cone Health System in Greensboro, North Carolina was founded in the 1950's with a large gift from the Cone family. The community has the perception that the health system's founding gift provides for all its current philanthropic needs. Cone has only recently begun to reach out for community support and is creating its "First Big Campaign" for a new Women's and Infants" Hospital with an institutional advancement staff of 5 FTEs. There is plenty of community philanthropic competition and the staff has plenty of opportunities/potential challenges. Learn how to create success with a small shop.

Thomas R. Poole, CFRE
Senior Consulting Associate
Brakeley Briscoe Inc

Larry C. Jerome
Senior Vice President
Institutional Advancement Cone Health Syste