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May 24, 2017 | Strategic Planning and Development: Marital Bliss or Shotgun Wedding?

If your CEO asks “Do you take this strategic plan to have and to hold?” can you say “I do!” with conviction? Being called upon to fund strategies that did not fully consider donors and development is justifiably every fundraiser’s nightmare. There should be a symbiosis between an organization’s strategic plan and fundraising expectations, but that’s not always the case. Using real-world, cautionary tales of planning processes that succeeded or went awry and how fundraisers responded, this session equips health care development leaders with the perspective they need to secure a prominent and influential seat at the planning table.

Doug Diefenbach
Diefenbach Communications Strategies

Randy Varju
Advocate Charitable Foundation
Advocate Health Care