Have an attendance code?Submit This live web event has ended. Thank you for attending. Contributors Doug Diefenbach Marketing and Communications Consultant to NonprofitsDiefenbach Communications Strategies Doug Diefenbach is an accomplished marketing and communications professional with special expertise in the area of nonprofit and philanthropic communications. For more than 30 years he has helped a wide range of organizations to develop, meet and exceed their goals for brand visibility, constituent engagement and philanthropic revenue. Doug formerly served with the Alliance for Strong Families and Communities, a national network of more than 450 community-based human service organizations. As Senior Vice President of Marketing and Philanthropy he led the intersection of all external affairs and institutional advancement functions, including individual and planned giving, grant writing and stewardship, corporate sponsorships, business development, marketing, public and media relations, government relations communications, content development and graphic design. Prior to that assignment, Doug was Vice President of Campaign Strategy and Communications for Advocate Charitable Foundation, the fundraising arm of Advocate Health Care, one of the nation’s top healthcare systems. He directed the foundation’s strategic planning, campaign development and message alignment for its capital campaigns on behalf of Advocate’s 12 hospitals. Prior to joining Advocate, Doug served as Associate Vice President at Lipman Hearne Inc., where he consulted with a wide array of local and national non-profits on marketing communications assignments including case statements, campaign themelines and brochures, communications audits, marketing plans and institutional positioning initiatives. Doug began volunteer service with the Association of Fundraising Professionals in 1998 in Chicago. He wrote the chapter’s first-ever case for philanthropic support and was subsequently invited to present this case in a plenary session the International Conference of AFP. In 2007, he received the Chicago Chapter’s Presidents Award. He currently volunteers with AFP’s Southeastern Wisconsin Chapter. Doug is a graduate of Miami University. He founded and led (and until all too recently performed at) The Playground Improv Comedy Theater in Chicago, the nation’s only not-for-profit improv co-op theater, which will celebrate its 20th anniversary in 2017. Randy Varju, FAHP, CFRE Randy Varju, FAHP, CFRE, is president of the Advocate Charitable Foundation and chief development officer for Advocate Health Care. In this capacity, he has executive responsibility for the vision, planning, implementation and management of charitable giving and fundraising for all Advocate hospitals, and system-wide development initiatives. Advocate Health Care, named among the nation’s Top 5 large health systems based on quality by Truven Analytics, is the largest health system in Illinois and one of the largest health care providers in the Midwest. Advocate operates more than 250 sites of care, including 12 hospitals that encompass 11 acute care hospitals, the state’s largest integrated children’s network, five Level I trauma centers (the state’s highest designation in trauma care), three Level II trauma centers, one of the area’s largest home health care companies and one of the region’s largest medical groups. Varju has served the not-for-profit sector in development roles for 27 years, initially in the human services sector with Easter Seals and United Way and later in higher education with institutional advancement for Lewis University. In 1999, he moved to the health care sector, joining Advocate Charitable Foundation as vice president for development for South Suburban Hospital. In 2002, he transitioned to Advocate Christ Medical Center and Hope Children’s Hospital as vice president of development. Prior to his current role, Varju served as executive development officer for the Advocate Charitable Foundation, leading the site development efforts for the Advocate Health Care system of 11 hospitals. Varju currently serves on the Board of the Association for Healthcare Philanthropy as Secretary and Treasurer. He has previously served as a member of the AHP Strategic Leadership Knowledge Advisory Group. Most recently, he authored a chapter for the AHP book, “Redefining Healthcare Philanthropy”. He also serves on the Board of the Association of Fundraising Professionals, Chicago Chapter. Varju has an MBA from Lewis University, a BS in marketing from Illinois State University, and received his Certified Fund Raising Executive (CFRE) credential in 1990. He became a Fellow of the Association for Healthcare Philanthropy (FAHP) in 2011.