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June 29, 2017 | Breaking Through and Standing Out: Communications for Strategic Differentiation

As health care philanthropy continues to mature and grow, development professionals and marketers are increasingly challenged to break through the clutter and stand apart from the competition. The stakes could not be higher! Learn the principles and tools to effectively distinguish your hospital in the minds of donors and stakeholders. Also, explore how Marketing and Development– teams that live in slightly alternate universes, speak slightly different languages and perhaps pursue siloed plans–can work in alignment for maximum effect.

Speakers:
Doug Diefenbach
Associate Vice President, Marketing & Communications
The Alford Group

Cassandra Di Prizio
Consultant
The Alford Group

Jeanne Rattenbury
Director of Donor Communications
Alzheimer's Association