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June 29, 2017 | Breaking Through and Standing Out: Communication for Strategic Differentiation

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  • Doug Diefenbach

    Marketing and Communications Consultant to Nonprofits
    Diefenbach Communications Strategies

    Doug Diefenbach is an accomplished marketing and communications professional with special expertise in the area of nonprofit and philanthropic communications. For more than 30 years he has helped a wide range of organizations to develop, meet and exceed their goals for brand visibility, constituent engagement and philanthropic revenue.

    Doug formerly served with the Alliance for Strong Families and Communities, a national network of more than 450 community-based human service organizations. As Senior Vice President of Marketing and Philanthropy he led the intersection of all external affairs and institutional advancement functions, including individual and planned giving, grant writing and stewardship, corporate sponsorships, business development, marketing, public and media relations, government relations communications, content development and graphic design.

    Prior to that assignment, Doug was Vice President of Campaign Strategy and Communications for Advocate Charitable Foundation, the fundraising arm of Advocate Health Care, one of the nation’s top healthcare systems. He directed the foundation’s strategic planning, campaign development and message alignment for its capital campaigns on behalf of Advocate’s 12 hospitals.

    Prior to joining Advocate, Doug served as Associate Vice President at Lipman Hearne Inc., where he consulted with a wide array of local and national non-profits on marketing communications assignments including case statements, campaign themelines and brochures, communications audits, marketing plans and institutional positioning initiatives.

    Doug began volunteer service with the Association of Fundraising Professionals in 1998 in Chicago. He wrote the chapter’s first-ever case for philanthropic support and was subsequently invited to present this case in a plenary session the International Conference of AFP. In 2007, he received the Chicago Chapter’s Presidents Award. He currently volunteers with AFP’s Southeastern Wisconsin Chapter.

    Doug is a graduate of Miami University. He founded and led (and until all too recently performed at) The Playground Improv Comedy Theater in Chicago, the nation’s only not-for-profit improv co-op theater, which will celebrate its 20th anniversary in 2017.

  • Cassandra Di Prizio

    Consultant in The Alford Group’s Midwest division 

    Cassandra has seven years of direct fundraising, marketing and communications experience in social services and private education organizations. She focuses on helping clients with their strategic planning, campaign feasibility and market analysis studies and project management needs. Her experience in working with high profile volunteers in development departments of all sizes allows her to customize tools and resources to better meet clients’ needs.

    In addition to her Masters Nonprofit Management, Cassandra also holds graduate certificates in Fundraising Management, Organizational Development and Nonprofit Governance. Cassandra leverages her extensive practical experience in fundraising as well as her education in nonprofit management best-practices to help clients develop creative approaches to maximize opportunities within organizational challenges.
    Prior to joining The Alford Group, Cassandra was a development and marketing professional focusing on corporate and foundation relations, large scale event planning and engaging young professionals through junior board service.

    Cassandra is currently a member of the Association of Fundraising Professionals and the Nu Lambda Mu Nonprofit Honor Society. In her personal time she enjoys running with her dog and attending theater performances across the city.

  • Jeanne Rattenbury

    Director of Donor Communications Alzheimer's Association
    Jeanne Rattenbury has nearly 20 years’ experience in philanthropic communications, half of them serving the nonprofit health care sector. She spent eight years a writer and communications consultant with the marketing communications firm Lipman Hearne, where her health care clients included Alexian Brothers Health System Foundation; Project Hope; Sanford-Burnham Medical Research Institute; and University of California, Irvine, Medical Center. For nine years Jeanne served as director of campaign strategy and communications for Advocate Charitable Foundation, where she led the philanthropic communications and donor relations program for the 12-hospital Advocate Health Care system. She is currently director of communications for the national office of the Alzheimer’s Association.

June 29, 2017
Thu 2:00 PM EDT

Duration 1H 0M

This live web event has ended.