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September 21, 2017 | Research-Based Methods for Engaging Patients and Volunteers as Major Gift Donor

Philanthropic giving is a learned behavior. Giving is also a behavior fundraising practitioners can ethically encourage in grateful patients by understanding and applying decades of research by Dr. Robert Cialdini, a renowned expert in the field of influence and persuasion. Learn about research-based influences on individuals’ decision-making, the implications for your healthcare organization and ways to better engage your grateful patients and volunteers to advance your mission.