Live Chat ×
Skip to main content

August 21, 2018 | Responding to Gratitude: Engaging patients, families and communities through referral-based medical philanthropy

Description

Patients and families that experience great care often feel inspired to give back—but frequently, they aren’t sure how to express their gratitude in a way that has an impact. In this session, discover tactics for engaging caregivers to receive and respond appropriately to gratitude as part of their critical, ethical role in philanthropy. Cindy Reynolds and Mark McCampbell explore keys to optimizing a referral-based medical philanthropy program, including the strategies employed at Bon Secours, and working with healthcare organizations around the world, to overcome challenges and create lasting philanthropic partnerships.

Contributors

  • Mark McCampbell

    Senior Vice President, Strategic Partnerships

    Mark McCampbell is Senior Vice President, Strategic Partnerships of Advancement Resources and leads appraisal, assessment, analysis and planning processes as a strategic partner to development teams, executives and health systems. Mark is committed to this comprehensive approach, identifying strengths and opportunities, assets and effectiveness in teams and helping to create near-term change that produces long-term transformation.

    With more than 36 years of experience in a wide range of development leadership positions, Mark has worked with leaders in health care, higher education, arts, human services, and faith-based institutions to help organizations prepare and take steps toward the next level of growth. He is active in various fundraising professional organizations, community non-profits and boards, and is a Certified Fund Raising Executive.

    Mark’s mission is “to identify needs and resources and put them together so that people are helpedand communities are improved.”

  • Cindy Reynolds

    CEO, Bon Secours Richmond Health Care Foundation
    Senior Vice President and Chief Development Officer, Bon Secours Virginia Foundations

    As CEO of Bon Secours Richmond Health Care Foundation and senior vice president and chief development officer, Bon Secours Virginia Foundations, Cindy Reynolds works closely with our physicians, board members, senior leaders and the greater community to lead the Foundation’s philanthropic activities.

    Prior to joining the Foundation in July 2013, Reynolds held several positions at the University of Virginia Health Foundation, including senior director of development for health care philanthropy. As a key fundraising contributor for the University of Virginia Health System’s $3 billion fundraising campaign, Reynolds personally raised $5 to $10 million per year for several years, recruited and helped train fundraising staff and partnered effectively with health system leadership, including the dean of the school of medicine and CEO of the medical center. Previously, she served as senior director of development for diabetes and neurological programs and director of development for medical alumni and departmental programs.

August 21, 2018
Tue 2:00 PM EDT

Duration 1H 0M

Already Registered? System Requirements »