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October 30, 2018 | A Pipeline for the Future: Building a Strong Middle Donor Program

Description

You’re maintaining relationships with your top donors and grateful patients. You’re implementing an annual fund strategy. But are you missing out on the middle? Donors that fall in between annual and major giving represent a prime opportunity—if healthcare institutions develop a cohesive strategy for stewarding them. This webinar will walk through the process of building a middle donor program. We will present best practices and share learnings from a health system that has recently implemented a middle donor program. 

Contributors

  • Dermont Smith

    Dermont is a Senior Consultant with Campbell & Company, working with nonprofit organizations to help them achieve their goals of improving communities. He brings 20-plus years of senior development and sales experience to his role.

    Prior to joining Campbell & Company in 2016, Dermont served as the National Director of the Middle Donor Team at World Vision US for over 10 years. In this role, he was responsible for directing and managing a team of strategic fundraisers focused on donors giving $2,000 to $25,000, which nearly tripled in annual revenue over that decade. Dermont is credited with creating World Vision’s first-ever moves management system used by middle and major gift officers—an experience that showed him the power of data and analytics in fundraising. The program’s success led Dermont to train and share best practices with World Vision fundraising teams in Australia, Canada, and the United Kingdom. Most recently, Dermont has helped MultiCare Health System to build and implement a middle donor program aimed at increased giving from high capacity annual fund donors, retention at middle gift levels, and a strengthened pipeline of major donor prospects.

    Dermont currently serves on the board of the Tacoma Urban League, where he has created a fundraising and development plan for the organization. He is also a regular volunteer with New Horizons Organization, partnering with Seattle’s homeless youth as they work towards sustainability.

  • Matthew Jones

    Matthew Jones is the Director of Fundraising Operations for MultiCare Health System in Tacoma, Washington, providing operational oversight for shared services across the Foundations of MultiCare and affiliated organizations. He leads Annual Giving and Donor Stewardship, Gift Planning, Data Administration, Prospect Management, and Grants and Communications. Matthew holds a bachelor’s degree from the University of Puget Sound and an MBA from the University of Washington.

  • Tonya Winski

    Tonya Winski is the Annual Giving and Donor Club Manager for five foundations supporting MultiCare Health System in Tacoma, Washington. She manages all aspects of Annual Fund activities benefiting Good Samaritan Foundation, MultiCare Inland Northwest Foundation, Mary Bridge Children’s Foundation, MultiCare Health Foundation and South King Health Foundation. She oversees direct mail, email and phone campaigns, the mid-level giving program, the annual employee campaign, donor clubs, system-wide donor recognition, and various stewardship activities. Tonya uses an integrated approach to manage the unique needs of each foundation. Tonya holds a bachelor's of arts from University of Washington, Tacoma.

  • Kelly Fleishmann

    Kelly Fleischmann is the Annual Giving Development Officer for the Mid-Level Donor program at MultiCare, a newly created position at the Foundations of MultiCare. Recently relocated from California, Kelly holds a Bachelor’s degree from University of California Davis.

October 30, 2018
Tue 2:00 PM EDT

Duration 1H 0M

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