maintaining relationships with your top donors and grateful patients. You’re
implementing an annual fund strategy. But are you missing out on the middle?
Donors that fall in between annual and major giving represent a prime
opportunity—if healthcare institutions develop a cohesive strategy for
stewarding them. This webinar will walk through the process of building a
middle donor program. We will present best practices and share learnings from
a health system that has recently implemented a middle donor program.
Dermont is a Senior Consultant with Campbell &
Company, working with nonprofit organizations to help them achieve their goals
of improving communities. He brings 20-plus years of senior development and
sales experience to his role.
Prior to joining Campbell & Company in 2016,
Dermont served as the National Director of the Middle Donor Team at World
Vision US for over 10 years. In this role, he was responsible for directing and
managing a team of strategic fundraisers focused on donors giving $2,000 to
$25,000, which nearly tripled in annual revenue over that decade. Dermont is
credited with creating World Vision’s first-ever moves management system used
by middle and major gift officers—an experience that showed him the power of
data and analytics in fundraising. The program’s success led Dermont to train
and share best practices with World Vision fundraising teams in Australia,
Canada, and the United Kingdom. Most recently, Dermont has helped
MultiCare Health System to build and implement a middle donor program aimed at
increased giving from high capacity annual fund donors, retention at middle
gift levels, and a strengthened pipeline of major donor prospects. Dermont currently serves on the board of the Tacoma
Urban League, where he has created a fundraising and development plan for the
organization. He is also a regular volunteer with New Horizons Organization,
partnering with Seattle’s homeless youth as they work towards sustainability.
Jones is the Director of Fundraising Operations for MultiCare Health System in
Tacoma, Washington, providing operational oversight for shared services across
the Foundations of MultiCare and affiliated organizations. He leads Annual
Giving and Donor Stewardship, Gift Planning, Data Administration, Prospect
Management, and Grants and Communications. Matthew holds a bachelor’s degree
from the University of Puget Sound and an MBA from the University of
Tonya Winski is the Annual
Giving and Donor Club Manager for five foundations supporting MultiCare Health
System in Tacoma, Washington. She manages all aspects of Annual Fund activities
benefiting Good Samaritan Foundation, MultiCare Inland Northwest Foundation,
Mary Bridge Children’s Foundation, MultiCare Health Foundation and South King
Health Foundation. She oversees direct mail, email and phone campaigns, the
mid-level giving program, the annual employee campaign, donor clubs,
system-wide donor recognition, and various stewardship activities. Tonya uses
an integrated approach to manage the unique needs of each foundation. Tonya
holds a bachelor's of arts from University of Washington, Tacoma.
Fleischmann is the Annual Giving Development Officer for the Mid-Level Donor
program at MultiCare, a newly created position at the Foundations of MultiCare.
Recently relocated from California, Kelly holds a Bachelor’s degree from
University of California Davis.
October 30, 2018
Tue 2:00 PM EDT