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February 5, 2019 | Crafting Your Appeal


Crafting your Appeal: What makes your appeal to donors…appealing? Learn to combine the art of the pitch, proven philanthropic strategies and classic storytelling techniques to develop a case for support that leaves your donors empowered and inspired. The husband-and-wife team of Jessica and Nathan Cernosek use their nearly two decades of non-profit fundraising experience to walk you step-by-step through each detail of the case-building process. From building emotional context to presenting medical information and statistics to greatest effect, this course gives you the tools you need to tell your story – and the story your donors want to tell about themselves. 


  • Jessica Cernosek

    Jessica Cernosek, Consultant, Dini Spheris

    Jessica Cernosek is driven by lifting others up. Where others see challenge, Jessica sees opportunity, and she is committed to doing the right thing and doing it well. As a native Houstonian she learned at an early age that helping others was both the right thing to do and her responsibility on behalf of her community. Having the heart and mind of a servant-leader led Jessica into a successful career in fundraising. With a 17-year history in nonprofit management including fundraising and direct service delivery, what she loves most is meeting challenges and providing solutions with imagination, insight and ingenuity.

  • Nathan Cernosek

    Nathan Cernosek Manager, Development Communications, Houston Methodist Hospital Foundation

    Nathan has worked in non-profit fundraising for over 19 years, including his work the last seven years for Houston Methodist Hospital. He leverages his background in creative writing as a specialist in development communications – shaping collateral with creativity and impact to drive donor engagement and inspire meaningful contributions. His strategies for communicating philanthropic opportunities to donors for health care research, patient care and education have been an indispensable part of securing seven, eight and nine-figure gifts.

February 5, 2019
Tue 2:00 PM EST

Duration 1H 0M

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