Case-hardened trademark lawyers from Canada, the UK and the US provide advice on tenaciously tackling taxing trademark prosecution issues and suggest strategic filing decisions. The tantalizing topics include: non-distinctiveness; descriptiveness; use; goods/services descriptions; bad faith; and speed/quality of examination. The differences, similarities, disadvantages, and advantages between jurisdictions are illuminated. Fill your personal precedent portmanteau with responses to deploy when facing similar issues. A pinch of BREXIT provides the final point of pain.