Skip to main content

Daubert-Proofing Your Survey: Best Practices for Survey Evidence in Trademark Infringement and False Advertising Litigation

Original Air Date 7.14.22

This webinar will focus on the best practices for surveys in trademark infringement and false advertising litigation. We will review the court-approved methodologies for the various types of surveys often used in trademark infringement and false advertising litigation. We will then present the recent case law discussing survey evidence, the pitfalls that often lead to a survey being excluded or accorded little weight, and the best practices for increasing the likelihood that surveys will be admitted and used persuasively to help prove your case. This webinar is a must not just for trademark litigators but also in-house counsel who want to make sure that the expense of a survey is well justified.

Wendi Sloane, Barack Ferrazzano Kirschbaum & Nagelberg, LLP
J. Michael Keys, Dorsey & Whitney, LLP
Lauren Keller Katzenellenbogen, Knobbe Martens

AIPLA is an approved provider by most US states requiring CLE. Each event requires individual jurisdiction approval, and each jurisdiction has different approval guidelines and calculations. Events may not be pre-approved or may approve different specialized credits. For information on CLE accreditation, please contact our CLE Department at