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8-28-19 Beyond Open House - Ideas to Attract and Cultivate Prospective Families

1 Course item

As the challenge of maintaining strong enrollment in Lower and Middle School increases, admission staff have had to become increasingly more creative in ways to attract and cultivate families throughout the admission season. Go beyond the traditional Open House model of outreach by creating events, activities and initiatives that offer families more opportunities for insight into the school and provide more touch points along the admission pathway.



Presenter: Adriana Matzke, Associate Director of Admissions and Financial Assistance, The Blake School

Adriana Matzke, Associate Director of Admissions and Financial Assistance, has been at The Blake School in Minneapolis for 17 years. She spent her first 12 years in Blake's Business Office as part of the accounting team and transitioned to her current role in 2014. During her five years in Admissions and Financial Assistance, Adriana has led efforts to creatively strengthen the department's engagement with current and prospective families. Adriana holds a Bachelor's Degree in Business Management from Augsburg University.


Presenter: Joe Silvestri, Director of Admissions and Financial Assistance, The Blake School

Joe Silvestri is a veteran independent school administrator with more than 20 years of experience in admissions and financial assistance. He's been Director of Admissions and Financial Assistance at Blake School in Minneapolis since 2015. Before Blake, Joe was Director of Admissions and Financial Aid at King’s Academy, an American boarding school in Jordan. He was previously Admission Director at North Yarmouth Academy in Maine, and an Admission Associate at Lake Forest Academy.

Learning Objectives:
  • Understand using data for setting enrollment targets.
  • Learn how to use the Enrollment Projection Tool Kit
  • Learn why it is critical to engage all admin members in the projection process
Level of Experience:
  • Entering (0-2 Yrs)
  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)
  • Mastering (10+ Yrs)
Professional Competencies:
  • Customer Focus
  • Recruitment/Retention
Professional Behaviors:
  • Develop Leadership
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    Registration Fee:
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    $79 Non-Members

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