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1-8-2020 Admissions as an Act of Kindness

Based on insights from the history of philosophy, modern culture and direct experience of enrollment management, this webinar will encourage you to consider the possibility that admissions, in its most noble form, is an expression of personal and institutional kindness. Re-framing our work around this core value, we will suggest practical ways to become a community that is generous, giving without necessarily wanting an application in return; a community that is inclusive, embracing those who are different or who hold different beliefs and values about what a school should be; a community that is radically open, listening first and speaking later; and, finally, a community that is attentive, making each visiting family feel at once connected and unique.

Presenter:  Dr. David Willows is Director of Advancement at the International School of Brussels, Belgium.

He is also a regular presenter & trainer at international events and author of several books and articles in the field of international school branding, innovation, admissions, marketing and communications. Today, he is considered a leading practitioner in the fields of Enrollment Management & Advancement and continues to be involved in several global network organisations, helping to shape and define the future of the learning business. Read his blog at

Presenter:  Cristina Willows is Admissions and Marketing Manager at BEPS International School, Brussels.

Previously, she worked for Avenor College, Romania as Director of Admissions & Communications, after working for the Romanian Ministry of Communication and in corporate communications. Throughout her career, Cristina has met and worked with a lot of people with different experiences. She feels that this has prepared her for talking to the many different families that apply to the school. In her words, “I really like telling people about the school and I’m able to put the presentation in context for each individual family.” She believes this makes for a more personalized experience for prospective families.
Level of Experience:
  • Entering (0-2 Yrs)
  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)
  • Mastery (10+ Yrs)

Professional Competencies:
  • Communicates Effectively
  • Obtain High Standard of Integrity
Professional Behaviors:
  • Develop Leadership

Notes for AISAP Members:
  • Once you click the REGISTER button on the right side you are signed up for the webinar.
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Registration Fee:
$0 AISAP Members
$79 Non-Members

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