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Harness the Power of DATA: Use DASL & Market View from NAIS to Take Your Enrollment Planning to the Next Level


Knowledge and understanding of trends, benchmarking data and market demographics is critically important for school leaders charged with admission and enrollment management. Join us for this online three-part course that will empower you with new knowledge and skills while demonstrating the value of this data and your leadership to the school and the board.

This course will be a hands-on “real time” learning experience. You will learn how to access and use NAIS’s national and regional data to help identify questions and to guide future enrollment planning at your school. You’ll be given homework assignments to complete using your school’s data in between sessions.

We strongly suggest attending the classes live in order to make the most of each lesson using your own data. However, recordings of the sessions will be distributed after each class for those who signed up in advance.

During this three-part course, as admission and enrollment professionals, you will:
  • Get past the fear of manipulating data to create charts and custom reports
  • Learn which data you should track and why it is important
  • Identify which area schools should serve as your benchmarking/comparative group
  • Learn how to use excel and pivot tables to interpret data and tell your story
  • Learn how to access DASL and Market View to create customized reports
  • Gain a clearer understanding of the importance of demographic data for enrollment planning

Participants will have access to the  DASL data tools if they are NAIS members or AISAP members. Advance sign up for this course is required so that participants can login into the DASL portal in advance of the course.

*If your school is not a member of NAIS or AISAP, please contact  Debby Murphy to learn more about your options at this time.


Session I  
The 30,000 foot view: An Overview of Data for School Leaders (DASL) and Introduction to Quick Reports
The session will include a step-by-step guide on how to access and use the DASL Databook and benchmarking tools to make comparisons, answer questions and use data to guide strategy. Arrive to class ready to work alongside the presenters to create customized benchmarking reports for your school. With just a few clicks, you can populate 12 critical reports, including enrollment, financial operations, diversity and advancement that show how your school stacks up against other schools in your area and across the country.

Session II 
Using Excel and Pivot Tables with DASL Reports
Using real time data from DASL during this class participants will learn how to download their data into excel in order to create reports and charts, answer key questions and tell your data story.

Session III 
Gain Insight into Your Market to Guide Future Enrollment Strategy
In this session, we will build upon our work with DASL reports and introduce Market View, NAIS’s data-visualization tool. We will teach you how to upload your own data to see trends in your area. Market View's easy-to-use mapping technology and affordability algorithm overlay local demographic and traffic info, along with economic data.



Presenter: Hilary LaMonte, Sr. VP Data and Analysis for School Leadership (DASL), NAIS

For the past twenty years, Hilary has built online environments and tools designed to network successful practice and build professional effectiveness across the K12 education sector. Most of this work has found its home in national-level associations serving teachers, administrators, and school boards. Currently, she leads the team at NAIS building online data repositories and tools to assist independent school leaders in making effective decisions with meaningful information. Hilary holds a B.A. in Slavic Languages and Literature from Stanford University, an M.Ed. from the University of Virginia (UVA) in Social Foundations of Education, and is currently pursuing her Ph.D. in Research, Statistics and Evaluation at UVA.



Presenter:  Orna Siegel, Director of Enrollment and Tuition Assistance, Charles E. Smith Jewish Day School

Orna has worked in the field of Jewish education for 21 years, and received Hebrew College’s prize for Outstanding Achievement in Jewish Education. Before joining Charles E. Smith Jewish Day School, she was the Director of Admission at JCDS, Boston’s Jewish Community Day School, where she worked to connect prospective families to the vision of the school. Orna has extensive teaching experience, including everything from middle school humanities and Mishnah to high school courses on the History of Israel and hip-hop dancing.

Orna earned a Bachelor of Arts in Government from Wesleyan University, studied at Nishmat in Israel, and is currently pursuing a Master degree in Jewish Education as a Legacy Heritage Fellow at Hebrew College. She lives in Potomac, Maryland, with her husband and four children.


Level of Experience:
  • Entering (0-2 Yrs)
  • Emerging (3-4 Yrs)
  • Advancing (5-9 Yrs)
  • Mastering (10+ Yrs)
Professional Competencies:
  • Business Insight
  • Plans & Aligns
  • Decision Quality
Professional Behaviors:
  • Economic Savy & Advance School Mission

Continuing Education Credits:

Notes for AISAP Members:
  • Once you click the REGISTER button on the right side you are signed up for the webinar.
  • A confirmation email from AISAP Programs will be sent once you register.
  • Once registered, you will have the option to JOIN LIVE WEB EVENT.
  • To add more webinars, click on the Courses tab at the top of the page.

Course Registration Fee (for all three sessions):
$59 AISAP Members
$159 Non-Members

Click here to learn more about becoming a member.