Today more than ever, cultivating a diverse and inclusive environment is essential in having attendees feel they can bring their full and authentic selves to the experience we plan. As event owners and designers, we create the environment in which our participants learn, share, and innovate to solve their problems and today and tomorrow. Associations can increase impact on both their brand and overall event with a more people-centric approach to designing experiences. When individual perspectives and needs are prioritized welcoming, inclusive, and accessible experiences are designed through the lens of diversity.