Welcome to the AMC Institute’s Business Trends 2014 webinar on sales,
marketing and operational excellence – an annual meeting teaser. Today’s speaker is Jeanne Sheehy, vice president and CMO at Bostrom, an 80 year old association management company based in Chicago and longtime accredited member of the AMC Institute. Jeanne serves on the AMCI board of directors as well as vice chair for the market expansion advisory council and co-chair of the global task force. Jeanne is also presenting with three other AMCI member marketers at the ASAE Great Ideas Conference in March on integrated marketing trends – this is their fourth time presenting together at ASAE meetings! Jeanne heads up all of Bostrom’s business development and marketing efforts as well as her role as Director of Communications for the Professional Insurance Marketing Association and helping clients build integrated marketing plans. Jeanne brings 20 years of marketing and communications experience to Bostrom, and, is a recognized expert in integrated marketing communications, global marketing, social media, mobile and Website strategy. Please welcome Jeanne Sheehy.