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Description

In a post-pandemic world, most association management company (AMC) account executives have spent the past few years focused on diversifying revenue streams and finding new sources of growth for the associations they manage.

Yet despite these efforts, many AMCs, account executives, and their client organizations, continue to overlook one of the potentially biggest opportunities for growth for their client organizations, through their financial reserves.

This presentation is designed specifically for association management professionals looking to understand how to issue spot when reserves are underutilized, and then explore practical solutions that can be integrated into their current client organization or scaled across multiple organizations of their AMC.

Learn a range of strategies of not only how to unlock hidden growth potential from the financial reserves but change management techniques to then bring these ideas to reality.

Webinar Objectives

• Understand how to issue spot these common mistakes organizations make with their reserves.
• Learn potential solutions to resolve these reserve mistakes.
• Discover strategies of how association leaders can affect change within their AMC and client organizations.