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MT Sales Fundamentals Workshop

MT Sales Fundamentals Workshop
The Manufacturing Technology (MT) Sales Fundamentals Workshop
delivers strategic professional development for new sales hires, application engineers, or service technicians migrating into sales roles, or experienced sales pros who may benefit from a refresher.

Developed by Dave Poling and facilitated by industry veteran Steve Lesnewich, MT Sales Fundamentals has proven to be one of the most effective training programs for AMT members. The two-day workshop includes interactive presentations, lively role-play, peer-to-peer roundtables, and industry-relevant examples throughout all curriculum topics.

Attendees are asked to arrive with four pre-workshop assignments that will feature prominently throughout the two-day course. Assignments include two short product presentations, an elevator pitch, and a target customer list. See the Workshop Briefing (below) for instructions.

The workshop culminates in a short, open-book exam, resulting in a certificate of completion. Afterward, attendees receive access to the MT Sales Fundamentals Video Library: a video collection building on workshop topics, such as likeability and A2-I2 selling.

Highlights include: 

  • Influences on the buying decision
  • "Salesperson 2.0"
  • Sales fundamentals & protocol
    • Business etiquette
    • Virtual vs. in-person
    • Effective communication & more 
  • Selling Skills
    • Time management
    • Listening skills
    • Elevator pitch
    • Handling leads
    • Winning repeat business & more 
  • Call Planning
    • Prospecting
    • Territory management & more 
  • The “6 Step Selling Process”

TBD. Check back for future dates.

Registration provides course materials and a workbook, plus lunch and refreshments on both days.

AMT members:  $
Non-members:  $895/person