AMT's education products and services will now be owned and operated by SME. During this transition, new enrollment in the MT Sales Fundamentals Workshop from AMT will not be available.

In the meantime, you may explore other manufacturing courses available through Tooling U-SME or read more about the AMT/SME partnership.

The Manufacturing Technology (MT) Sales Fundamentals Workshop delivers strategic professional development for new sales hires, application engineers, and service technicians migrating into sales roles, or experienced sales pros who may benefit from a refresher.

"I enjoyed the training very much and was very excited to see the content that was given to the new sales guys but MOST OF ALL, I was extremely happy about the conversation around the importance of the Salesmen’s integrity during the sales process! Believe in what you sell and NEVER bad mouth the competition. Very strong and quality values being presented and taught." -General Manager, regional machine tool distributor

Developed by Dave Poling and facilitated by industry veteran Steve Lesnewich, MT Sales Fundamentals has proven one of the most effective training programs for AMT members. The two-day workshop includes interactive presentations, lively role-play, peer-to-peer roundtables, and industry-relevant examples throughout all curriculum topics.

Attendees are asked to arrive with four pre-workshop assignments that will feature prominently throughout the two-day course. Assignments include two short product presentations, an elevator pitch, and a target customer list. See the Workshop Briefing (below) for instructions.

The workshop culminates in a short, open-book exam, resulting in a certificate of completion. Afterward, attendees receive access to the MT Sales Fundamentals Video Library: a video collection building on workshop topics, such as likeability and A2-I2 selling.

Highlights include (view all 50+ workshop topics):

• Interactive sales presentation with peer feedback
• Influences on the buying decision
• "Salesperson 2.0"
• Sales fundamentals & protocol
  • Business Etiquette
  • Virtual vs. in-person
  • Effective communication & more
• Selling Skills
• • Time management
  • Listening skills
  • Elevator pitch
  • Handling leads
  • Winning repeat business & more
• Call Planning
  • Prospecting
  • Territory management & more
• The “6-Step Selling Process”