The Manufacturing Technology (MT) Sales Fundamentals Workshop delivers strategic professional development for new sales hires, application engineers, and service technicians migrating into sales roles, or experienced sales pros who may benefit from a refresher.

The next workshop will occur April 11-12 at BIG Daishowa located at 2600 Huntington Blvd, Hoffman Estates, IL 60192. Details below.

Developed by Dave Poling and facilitated by industry veteran Steve Lesnewich, MT Sales Fundamentals has proven one of the most effective training programs for AMT members. The two-day workshop includes interactive presentations, lively role-play, peer-to-peer roundtables, and industry-relevant examples throughout all curriculum topics.

Attendees are asked to arrive with four pre-workshop assignments that will feature prominently throughout the two-day course. Assignments include two short product presentations, an elevator pitch, and a target customer list. See the Workshop Briefing (below) for instructions.

The workshop culminates in a short, open-book exam, resulting in a certificate of completion. Afterward, attendees receive access to the MT Sales Fundamentals Video Library: a video collection building on workshop topics, such as likeability and A2-I2 selling.

Highlights include (view all 50+ workshop topics): 

• Interactive sales presentation with peer feedback
• Influences on the buying decision
• "Salesperson 2.0"
• Sales fundamentals & protocol
  • Business Etiquette
  • Virtual vs. in-person
  • Effective communication & more 
• Selling Skills
• • Time management
  • Listening skills
  • Elevator pitch
  • Handling leads
  • Winning repeat business & more 
• Call Planning
  • Prospecting
  • Territory management & more 
• The “6-Step Selling Process”