Mini-MBA Series
Course Description
Learn pearls and proven methods of success for practice management and practice marketing.
Part 1: Learn pearls from well-run practices including developing a practice plan; improving front and back office efficiencies; avoiding HIPPA pitfalls; tips to reduce expense drivers; outsourcing; cosmetic practice considerations; and safeguarding your practice against bad employees.
Part 2: Learn proven methods for effective practice marketing and patient communications including tips to: make the most of local media; market a multi-physician/multi-office practice; reach your existing patients; use ASDS statistics to increase message impact.
Part 3: Learn strategies and techniques used by well-run practices including fundamentals that lead to successful practice management; the latest ideas for expanding office-based dispensing; economics of cosmetic procedures; and how to decide on a practice business model.
Part 4: Learn proven methods for effective practice marketing and patient communications including tips for internal marketing, social media, creating and living a brand identity, using staff to market your practice, and the young cosmetic practice.
Learn pearls and proven methods of success for practice management and practice marketing.
Part 1: Learn pearls from well-run practices including developing a practice plan; improving front and back office efficiencies; avoiding HIPPA pitfalls; tips to reduce expense drivers; outsourcing; cosmetic practice considerations; and safeguarding your practice against bad employees.
Part 2: Learn proven methods for effective practice marketing and patient communications including tips to: make the most of local media; market a multi-physician/multi-office practice; reach your existing patients; use ASDS statistics to increase message impact.
Part 3: Learn strategies and techniques used by well-run practices including fundamentals that lead to successful practice management; the latest ideas for expanding office-based dispensing; economics of cosmetic procedures; and how to decide on a practice business model.
Part 4: Learn proven methods for effective practice marketing and patient communications including tips for internal marketing, social media, creating and living a brand identity, using staff to market your practice, and the young cosmetic practice.
Presenters
Jody A. Comstock, MD
Faculty
Dr. Comstock is board-certified in both dermatology and pediatrics. Dr. Comstock is also the Cosmetic Medical Director for US Dermatology Partners and an Associate Clinical Professor of Dermatology at the University of Arizona. As a pioneer in the field of cosmetic procedural dermatology, Dr. Comstock remains dedicated to transformational leadership and to being actively engaged in delivering on her vision for patients.
Faculty
Dr. Comstock is board-certified in both dermatology and pediatrics. Dr. Comstock is also the Cosmetic Medical Director for US Dermatology Partners and an Associate Clinical Professor of Dermatology at the University of Arizona. As a pioneer in the field of cosmetic procedural dermatology, Dr. Comstock remains dedicated to transformational leadership and to being actively engaged in delivering on her vision for patients.
Heidi Waldorf, MD
Dr. Waldorf is an internationally recognized lecturer & researcher on the use of injectables, devices and topicals for skin & body rejuvenation. Former Director of Laser & Cosmetic Dermatology at Mount Sinai Hospital in NYC for two decades, she is now full time at her private practice, Waldorf Dermatology Aesthetics in Nanuet, NY, where she focuses exclusively on Cosmetic Dermatology.
Dr. Waldorf is an internationally recognized lecturer & researcher on the use of injectables, devices and topicals for skin & body rejuvenation. Former Director of Laser & Cosmetic Dermatology at Mount Sinai Hospital in NYC for two decades, she is now full time at her private practice, Waldorf Dermatology Aesthetics in Nanuet, NY, where she focuses exclusively on Cosmetic Dermatology.
Michael Gold, MD
Dr. Gold is the founder and medical director of Gold Skin Care Center, Advanced Aesthetics Medical Spa, The Laser & Rejuvenation Center, and Tennessee Clinical Research Center in Nashville, TN. He is a board-certified dermatologist and dermatologic surgeon and oversees the various facets of the center's operations — a combination of medical and surgical dermatology, cosmetic dermatology, aesthetic services and research endeavors, which began in 1990.
Dr. Gold is the founder and medical director of Gold Skin Care Center, Advanced Aesthetics Medical Spa, The Laser & Rejuvenation Center, and Tennessee Clinical Research Center in Nashville, TN. He is a board-certified dermatologist and dermatologic surgeon and oversees the various facets of the center's operations — a combination of medical and surgical dermatology, cosmetic dermatology, aesthetic services and research endeavors, which began in 1990.
Mitchel Goldman, MD
Dr. Goldman is Medical Director of Cosmetic Laser Dermatology of La Jolla and West Dermatology and a Volunteer Clinical Professor in Dermatology at the University of California, San Diego.
Dr. Goldman is Medical Director of Cosmetic Laser Dermatology of La Jolla and West Dermatology and a Volunteer Clinical Professor in Dermatology at the University of California, San Diego.
Mark Nestor, MD, PhD
Dr. Nestor serves as Director of the Center for Cosmetic Enhancement® and Director of the Center for Clinical and Cosmetic Research® in Aventura, Florida and a Voluntary Associate Professor of the Department of Dermatology and Cutaneous Surgery at the University of Miami Leonard Miller School Of Medicine.
Dr. Nestor serves as Director of the Center for Cosmetic Enhancement® and Director of the Center for Clinical and Cosmetic Research® in Aventura, Florida and a Voluntary Associate Professor of the Department of Dermatology and Cutaneous Surgery at the University of Miami Leonard Miller School Of Medicine.
Ava Shamban, MD
Dr. Shamban is a renowned board-certified Dermatologist, is a true skin visionary, clinician, author, anti-aging expert and prejuvenation proponent. She is the founder of Ava MD Dermatology and Skin Five Medical spas located in Southern California.
Dr. Shamban is a renowned board-certified Dermatologist, is a true skin visionary, clinician, author, anti-aging expert and prejuvenation proponent. She is the founder of Ava MD Dermatology and Skin Five Medical spas located in Southern California.
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