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Cutting Edge Marketing Strategies in the Digital Era

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Fellow Members & Residents: $49
Non-Members: $99

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Register for all 5 webinars - only pay for four

Webinar 2 of 5 in the 2021 ASDS Business of Aesthetics series


Held Live On: Thursday, May 13, 2021 | 7:00-8:00 pm CDT
On-Demand: Registrants for the live event, and the series, will have access to the webinar recording on-demand; additionally, this activity is available for registration as an on-demand enduring material after the live event.

Faculty
Moderator: Michelle Henry, MD
Panelists: Shannon Humphrey, MD; Ava Shamban, MD; Omar Noor, MD; Janelle Vega, MD

Description
Communicating services, procedures and patient care in the fast-paced and ever-changing digital era is a continuing challenge. This webinar defines currently available digital marketing tools, their pros and cons, and strategies for optimizing digital tools for patient acquisition, retention and monetization. Panelists will also discuss legal and ethical issues, and conclude with practical pearls.

Learning Objectives
At the conclusion of this activity, participants should be able to:

  • Evaluate the pros and cons of digital marketing techniques and tools for their practice
  • Assess their current digital marketing strategies for areas requiring changes and improvements
  • Develop a marketing plan that optimizes digital tools for patient acquisition, retention and monetization

CME: 1.00 AMA PRA Category 1 Creditâ„¢
To obtain CME credit and download your CME certificate, you will need to view the webinar and complete the attendee evaluation.

The American Society for Dermatologic Surgery (ASDS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. ASDS designates this activity for a maximum of 1.00 AMA PRA Category 1 Creditsâ„¢. Physicians should claim only the credit commensurate with the extent of their participation in the activity.