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Where, When and How to Invest in Emerging Technology - Webinar

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Held Live On: Tuesday, May 25, 2021 | 7:00-8:00 pm CDT
On-Demand: Registrants for the live event, and the series, will have access to the webinar recording on-demand; additionally, this activity will be available for registration as an on-demand enduring material after the live event.

Moderator: Mark Taylor, MD
Panelists: Eric Bernstein, MD, MSE; Catherine DiGiorgio, MD; Suzanne Kilmer, MD; Gilly Munavalli, MD

Participants will gain understanding of assessing new technology and how to make informed decisions on investing in it considering the following:

  • Does it fulfill an unmet demand for a particular service?
  • Is it necessary to compete in the marketplace?
  • Does it fit into the practice business plan?
  • Considering capital cost and practice overhead, how long will it be before the investment is profitable?
  • Is it a good financial and tax decision?
  • Will the purchase of the technology add value to both the patient clientele and practice providers?

Learning Objectives

At the conclusion of this activity, participants should be able to:
  • Assess the value of a new technology for a practice.
  • Utilize a logical process and consultative resources to evaluate the benefits and risks of adding new technology to a practice.
  • Make an informed decision on whether or not to add a new technology to a practice.

CME: 1.00 AMA PRA Category 1 Credit™
To obtain CME credit and download your CME certificate, you will need to view the webinar and complete the attendee evaluation.

The American Society for Dermatologic Surgery (ASDS) is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. ASDS designates this activity for a maximum of 1.00 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.


  • Mark Taylor, MD

    Dr. Taylor is the founder of the Gateway Aesthetic Institue and Laser Center in Salt Lake City and fellowship director of an ASDS cosmetic surgery fellowship. He has been a leader in the field of cosmetic laser surgery, pioneering and teaching many new laser techniques to over 4,000 doctors world-wide.

  • Suzanne Kilmer, MD

    Suzanne L. Kilmer, MD, is the founder of the Laser & Skin Surgery Center of Northern California and Clinical Professor at the University of California, Davis. She completed her MD degree and dermatology residency at U.C. Davis Medical Center, then moved east for a laser surgery fellowship at Harvard Medical School’s Wellman Laboratories of Photomedicine. She remained at Harvard as a faculty member for two more years researching the use of Q-switched lasers for treatment of tattoos and pigmented lesions, and the rapidly pulsed CO2 lasers now popular for resurfacing. Upon returning to Sacramento, Dr. Kilmer was a principal investigator in the original trials for laser skin resurfacing, laser hair removal, pulsed dye and fractional lasers for wrinkles and scars, picosecond laser treatment of tattoos, pigmented lesions, acne scars and pico-toning, microwave technology for the treatment of hyperhidrosis, the original cryolipolysis clinical studies, tissue tightening and body shaping devices and several toxin and filler studies. She lectures annually at national and international dermatology meetings and directs several laser courses. Widely published and on numerous medical advisory boards, Dr. Kilmer has served on the Board of Directors for ASDS and ASLMS, as well as Past President and current Secretary for ASLMS. She was honored to be the 2008 Sturge-Weber Foundation roastee, the 2009 recipient of the prestigious ASLMS Ellet Drake Lectureship Award and has been awarded two ASLMS Presidential Citations.

  • Eric Bernstein, MD, MSE

    Dr. Bernstein, a board certified dermatologist, serves as volunteer faculty at the University of Pennsylvania in the department of dermatology as a clinical professor, and founded and runs the Main Line Center for Laser Surgery in Ardmore, Pennsylvania. He has an MSE in Management of Technology, teaches courses on medical devices and has been issued 12 United States and numerous international patents.

  • Girish S. Munavalli, MD

    Dr. Munavalli, a native of North Carolina, is medical director and founder of DLVSC. He trained in Dermatology at Emory University, Dermatologic Surgery fellowships in Mohs Micrographic Surgery (for the treatment of facial skin cancers) , Cutaneous Oncology, Facial Reconstruction, Cosmetic Surgery and Laser Surgery at the University of California-San Francisco.
    He also completed a Phlebology and advanced laser surgery fellowship at the Maryland Laser, Skin, and Vein Institute in Hunt Valley, MD. He received his Bachelor of Science from the University of North Carolina-Chapel Hill, Masters of Health Science from the Johns Hopkins University School of Public Health, Doctorate of Medicine from Morehouse Medical School in Atlanta, Georgia, followed by internship training at the Mayo Clinic. Dr. Munavalli received his Board Certification in Dermatology in 2002.
    Dr. Munavalli’s medical memberships include the Board certification and member of the American Academy of Dermatology. He is a member and fellow of the American College of Mohs Micrographic and Cutaneous Oncology, American Society for Dermatologic Surgery, American Society for Laser Medicine and Surgery, and the American College of Phlebology. His current affiliations include Assistant Professor of Dermatology at the Wake Forest University Department of Dermatology and Clinical Assistant Professor in the Department of Medicine at UNC School of Medicine, Carolinas Medical Center. Previously , he spent 4 years on the clinical faculty of Dermatology at Johns Hopkins School of Medicine, in Baltimore, MD.

  • Catherine Digiorgio, MD

    Dr. DiGiorgio earned a Master of Science in Human Genetics and a Doctor of Medicine from Tulane University School of Medicine. She completed an internship in Internal Medicine and residency in Dermatology at Louisiana State University Health Sciences Center in New Orleans.
    Dr. DiGiorgio subsequently completed her fellowship training at the Harvard Laser and Cosmetic dermatology fellowship at Massachusetts General Hospital and the Wellman Center for Photomedicine. During her fellowship, she was trained by the world’s experts in the use of laser and energy-based devices and cosmetic dermatologic surgical procedures. Dr. DiGiorgio conducted both clinical and basic science research to study the application of laser and energy-based devices to prevent and solve medical and cosmetic dermatology problems. She was trained and certified to perform the tumescent liposuction procedure technique by Dr. Jeffrey Klein, the inventor of the procedure. She has practiced dermatology in private practice in both Boston, MA and Austin, TX.
    Dr. DiGiorgio has authored many peer-reviewed publications and textbook chapters. She is an active member of several professional organizations including the American Academy of Dermatology, American Society for Laser Medicine and Surgery, American Society for Dermatologic Surgery, Society for Investigative Dermatology, and Women’s Dermatologic Society. Dr. DiGiorgio regularly speaks at national medical conferences and actively participates in dermatology resident education; lecturing at both Tulane University School of Medicine and Louisiana State University Health Sciences Center

May 25, 2021
Tue 7:00 PM CDT

Duration 1H 0M

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