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Linking In: Using Social Media to Establish the Foundation of Your Personal Brand

Whether you like it or not, your online presence is telling a story about you and your organization. While you don’t have to be the Charles Dickens of social media, you do have to put some sweat equity into your online equity.

Positioning yourself on LinkedIn is an essential component of building your personal brand. Whether your desire is to secure a new role, enhance your visibility, or grow your customer base, you can dramatically increase your ability to make it happen by correctly optimizing your usage of LinkedIn.

During this program, we’ll provide you with insight, perspective, and actionable tips to catapult your LinkedIn profile to All-Star status, as well as best practices for engagement and content creation once your All-Star profile is constructed.

After this webinar, participants will have immediately implementable tips, including:

  • How to utilize the 4 C’s of social media to optimize your personal brand
  • Principles to lay the foundation of an All-Star LinkedIn profile
  • Best practices for producing and engaging with content
    Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.