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AF Talks- Strategic Communications in Associations- Robb Lee

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Description

Michelle Mason speaks with ASAE's Chief Marketing and Communications Officer Robb Lee about strategic communications in associations.

Contributors

  • Robb Lee

    Chief Marketing and Communications Officer, ASAE

  • Michelle Mason, FASAE, CAE

    President and CEO, Association Forum

    Michelle Mason is the President and CEO of Association Forum. Association Forum is the “association of associations” in Chicago. Founded in 1916, it has nearly 4,000 members. Prior to Association Forum, Michelle served as a managing director at the American Society for Quality (ASQ). In this role, she concentrated on business development, membership, component relations, innovation, advocacy, social responsibility, and process improvement efforts. Prior to she was Vice President of Strategic and Future Focused Research at the American Society for Association Executives (ASAE).