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The Medium is the Message: Preparing Speakers to Ensure Effective Content Delivery at Your Virtual Events


As Associations continue to adjust and refine virtual and hybrid events, it’s critical to take care of speakers and people who are providing content for the event. Effective speakers are not only content experts, they must be able to deliver the information in multiple formats and styles. During this session we will discuss a series of techniques and ideas to support speakers and content leaders.

  • Establish standards for speaker prep for virtual and hybrid events
  • Discuss options to evaluate and improve speaker presentation skills
  • Discuss options to repurposed speaker content (IP, recorded content considerations), etc. is the partner who has made this webinar possible.


  • Tracy King, MA, CAE, CEO & Chief Learning Strategist, InspirEd

    As CEO & Chief Learning Strategist of InspirEd, Tracy King leverages her more than 20 years in the industry consulting with organizations on education strategy and learning design. Tracy is the author of Competitive Advantage, and she advises associations on growing reliably profitable and sustainable CE programs that transform learners. Tracy specializes in the intersection of learning science and technology; her instructional design team produces engaging, inclusive, and transformational learning experiences. She's a thought leader, invited speaker, master strategist, award winning learning designer and DELP Scholar. For more information please visit her online at

  • Arianna Rehak, Co-Founder & CEO, Matchbox Virtual Media

    Arianna is the CEO and Co-Founder of Matchbox Virtual Media, which is a virtual production company passionate about hosting conversations that matter. Her humble entrepreneurial spirit blossomed at the young age of 7 when she earned $1.15 USD (adjusting for inflation is $1.74) renting out art supplies to her underwhelmed neighbors. Fast forward a few years, and life plopped her into the ever welcoming arms of the association community. She grew a digital publication and online community for association professionals, and in this context created her first virtual conference. Her passion lies in bringing people together to co-create, so much so that she might have named her company Gestalt (had “gestalt” been a more attractive word.)

  • Gretchen Steenstra, PMP - Strategic Consultant, Technology Management, DelCor Technology Solutions

    Gretchen has been part of the Association Community starting a staff member of several associations then moving to a consultant with DelCor. She focuses on working with staff members to identify the appropriate program and staff resources to match organization objectives She works with clients to understand how applications ‘think’ and empowers them to use technology as part of the overall business structure. Her projects at DelCor range from technology leadership, selecting new association systems, project management, IT strategic planning and ongoing system audits to help ensure technology continues to support the organization's objectives and goals.

    She is a member the following organizations and enjoy expanding her knowledge of the industry as well as contributing through presenting, serving on committees or attending industry events.

    • Current member of the ASAE Technology Council
    • Association Women Technology Champions (AWTC) - she is one of the founding members and Board Member
    • Mid-Atlantic Facilitators’ Network (MAFN)
    She is also a strong supporter of Computer CORE, a nonprofit organization to provide computer and life skills to low income adults.  

July 15, 2020
Wed 2:00 PM CDT

Duration 1H 0M

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