Membership 360: Year-round strategies to improve Membership Engagement and Strengthen Your Organization’s Value Proposition
Retaining your members isn't just in what you do the last few months of each year; every element of your association plays a role in why your members join and remain your members, or why they leave. This course will frame your Membership Strategies from a holistic perspective, and help you approach evaluating your programs and
communications from a Member Value perspective, while providing real-world examples you can take back with you.
- Identify Member Needs and integrate calls to action into your communication workflow(s).
- Identify additional resources to give insight into your Membership that can help inform your planning processes.
- Effectively engage elements from across your association teams to have a more positive impact on Membership.
- Develop strategies to support a holistic view of effective member service and year-round retention.