The past year propelled the association industry into the virtual space. While most of us would love to return to face to face events and networking, the reality is that it will be a slow, gradual transition. Enter: Hybrid events. Having a virtual component to your face to face event will allow those not yet ready to return in-person to still participate in your event and get the education they need. Join us for this half day program as we delve into what you need to know to develop successful hybrid events. Participants will walk away with tips for education strategy, platform selection, marketing, and speaker training.
Format: Zoom meeting - we encourage all participants to share their video and actively participate in the discussions throughout the program.
Schedule Overview:
Time |
Topic |
| 9:00 – 9:15 a.m. | Opening Remarks, Welcome and Ice Breaker Activity |
| 9:15 – 10:00 a.m | The Future Is Hybrid: An In-depth Look into the Parallel Event Experience |
| 10:00 - 10:45 a.m. | Choosing a Platform to Support Your Hybrid Event: What to Know, Where to Start, and Where to Look for Landmines Jacqueline C. White, Events Director, ASUG |
| 10:45 - 11:00 a.m | Break |
| 11:00 - 11:30 a.m. | Training Speakers for Success When Presenting for Two Audiences Simon T. Bailey, CEO, Simon T. Bailey International |
| 11:30 - 12:15 p.m. | Tips and Ideas for Marketing Hybrid Events Aidan Augustin, Co-Founder and President, FEATHR |
| 12:15 - 12:30 p.m. | Closing Remarks and Take Aways |
Ryan Konikoff, Managing Partner / Chief Operating Officer, Rock The House
This high-energy and engaging session will provide meaningful takeaways to Associate meeting planners of all event sizes as we explore technology, strategies, and best practices in the world of hybrid events.
Learning Objectives:
- Discuss tools for audience engagement both virtual and in-person
- Explore strategies to be used for planning that decrease stress on event days
- Increase understanding of vendor roles in a hybrid event
Jacqueline C. White, Events Director, ASUG
Navigating the countless virtual event delivery platforms on the market can be overwhelming. This session will help Association leadership determine the best options for their specific organization based on the extensive research from one of your peers actively working in this space and striving to add membership value. We’ll discuss the latest trends in virtual platform offerings, and best practices for identifying the right platform to deliver on your specific needs while playing within the boundaries of your existing technology suite. We will also cover the top three areas that can lead to serious problems on the back end so you can avoid these issues during your upcoming events.
Learning Objectives:
- Define the core issues your organization needs to solve, which usually are not the first pain points felt by your internal stakeholders
- Identify the best resources to find your shortlist of virtual platform candidates
- Determine where the diminishing returns play into your decision making framework
Training Speakers for Success When Presenting for two Audiences
Simon T. Bailey, CEO, Simon T. Bailey International
Most speakers are comfortable presenting in front of an audience and over the past year many have adjusted to the virtual space without an audience (that they can see anyway). Now, event organizers are tasked with preparing their speakers to present to two audiences at once. Join us to learn quick tips to share with your speakers to ensure their content is effective and that they are including both audiences in the educational experience.
Learning Objectives:
- Discuss ways to prepare speakers leading up to and during the event
- Describe techniques speakers can use to appeal to their face to face audience and the virtual participants
- Explore ways to further enhance the educational experience and solidify take aways for all participants
Tips and Ideas for Marketing Hybrid EventsAidan
Augustin, Co-Founder and President, FEATHR
Hybrid events present a unique set of challenges - and not just in terms of production. Marketing a hybrid event is also a unique and challenging job. What are the different ways a hybrid event can be positioned? Should the live and virtual components be promoted separately or together? How should marketing timelines and budgets shift in a hybrid world? Join Co-Founder and President of Feathr, Aidan Augustin, as he walks through practical tips and considerations for marketing your hybrid events.
Learning Objectives:
• Discuss how to best position the virtual and live components of your hybrid event
• Examine key questions for you and your team to consider in crafting a marketing plan
• Explore how to acknowledge and satisfy new considerations that live event attendees have today
