The role of the marketing professional and the messaging we create has changed and adapted throughout the past 18 months. We will discuss some of the ways we have shifted our focus as we transition out of the pandemic.

• Learn how the American College of Medical Quality, serving a diverse group of medical professionals, adapted their membership renewal messaging to meet the various challenges their members were facing such as being redeployed to participate in and support front line patient care teams and working from home, causing major interruptions in their ability to see patients.
• Hear about how other orgs have adapted their marketing messaging for both virtual events and for transitioning back to live events.
• Discuss trends from pandemic that may become permanent such as personalization of messaging, user-generated content, and more.

Sponsored By: Willow Marketing