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Marketing SIG: Adapting Marketing for the Post-Pandemic World

Description

The role of the marketing professional and the messaging we create has changed and adapted throughout the past 18 months. We will discuss some of the ways we have shifted our focus as we transition out of the pandemic.

  • Learn how the American College of Medical Quality, serving a diverse group of medical professionals, adapted their membership renewal messaging to meet the various challenges their members were facing such as being redeployed to participate in and support front line patient care teams and working from home, causing major interruptions in their ability to see patients.
  • Hear about how other orgs have adapted their marketing messaging for both virtual events and for transitioning back to live events.
  • Discuss trends from pandemic that may become permanent such as personalization of messaging, user-generated content, and more.
Takeaways:
1. Learn ways our roles as marketing professionals have changed and adapted
2. Learn how to strike the right balance in our messaging
3. Learn new trends that popped up during the past 12-15 months that are likely to be (or should be) adopted permanently

Sponsored By: Willow Marketing


Contributors

  • Amy Thomasson

    Amy Thomasson, CAE, DES is an Executive Director at Affinity Strategies, serving currently as Executive Director for the American College of Medical Quality (ACMQ). She has extensive experience in marketing and communications, membership development, and volunteer engagement; working in a variety of business environments ranging from Fortune 500 to professional associations.

    Amy is incredibly passionate about volunteerism within the association and nonprofit community, and serves on the Board of Directors for EverThrive Illinois, a community health nonprofit working to improve the health and wellbeing of women, children, and families throughout Illinois. She is also co-chair of Association Forum’s Content Working Group.

    Amy has spoken at conferences and events for ASAE, Association Forum, Association Trends, PCMA, the Public Relations Society of America, and more. She is also a prolific guest author, who has written more than 30 magazine articles and blog posts for association publications. Amy is a 2018 recipient of Association Forum’s Forty Under 40 ® Award. She has a BA in Communication from the University of Missouri-Columbia, an Executive Leadership certificate from Cornell University, a Professional Fundraising certificate from Boston University. She received her Event Strategist certification from PCMA in 2020 and became a Certified Association Executive through ASAE this year.

August 11, 2021
Wed 9:00 AM CDT

Duration 1H 30M

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