Thank you This live web event has ended. Thank you for attending. Contributors Beth Surmont, CAE, CMP Vice President of Event Strategy & Design As an event planner for 20 years, it is Beth’s job to be a project manager, experience designer, content curator, storyteller, motivator, leader, behind-the-scenes cheerleader, logistics director, contract negotiator, researcher, trend analyzer, innovator, visionary, partner, builder, thinker, problem-solver, entrepreneur, and customer service specialist, sometimes all within the space of a single day. She’s been a Certified Meeting Planner since 2008. A Certified Association Executive since 2016. And served as chair of the ASAE Meeting & Exposition Council from 2016 – 2018. She was recently named one of BizBash’s 500 Most Influential People in Events for 2021. In 2020, she was listed as one of the Top 25 Influencers in the Meetings Industry. In 2019 she was named one of BizBash’s 1000 Most Influential People in Events. She regularly writes and speaks on event strategy and design. And she currently lives in New Jersey with her wife, stepchildren, and two dogs. Bill Zimmer Vice President of StrategyBill creates brands, marketing, and content that engages audiences and spurs action for 360 Live Media clients. Bill has worked on both ends of the agency-client spectrum. So he knows what clients expect (because he’s been a client), and he knows how to hit measurable goals (because he’s done it for many, many clients). This distinct, dual perspective helps Bill anticipate your needs and deliver winning work. National corporations, local businesses, associations, nonprofits, startups—you’ll find that Bill has worked with all types of clients. Bill gravitates towards experiences that promise to stimulate him mentally, which is probably why being a writer is such a great career for him. But Bill also likes to get his hands dirty. So things such as wood carving, gardening and golf are a few of his favorite amusements. Academically speaking, Bill graduated from the University of Maryland, College Park with a double major in Public Relations and Economics.