Maintaining brand relevancy is crucial in today’s crowded marketing landscape. Associations must find innovative ways to showcase their brand’s vibrancy and authenticity to grab attention and inspire loyalty. Join us for a session that explores the process, creative considerations, and strategic decisions behind the successful Association Forum brand refresh. Learn practical brand tips, best practices, and reinvention strategies to captivate your audience.

Learning Objectives:

• Understand the considerations that are most important when deciding how to maintain or elevate brand relevancy and whether to refresh or rebrand
• Learn practical tips, agency hacks, and branding best practices to help your brand punch above its weight in terms of design, content, and campaigns
• Discover how associations can reinvent themselves to capture the hearts and minds of their members and stakeholders