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From Raw Data to Real Insights: Preparing Your Association for AI

You can’t scroll your social feed, glance at an industry newsletter, or sit through a national news broadcast without hearing about AI. The fact is, AI has been around for years. It’s the new generative AI tools like ChatGPT and Bard that have captured the attention – and imagination – of industry and associations alike. However, before you can start to see their impact on your association, you need to understand the role your data plays in getting the most out of AI. In this session we will discuss:
• How to get your data centralized and organized for AI to work most effectively
• How to use AI to increase member value and revenue streams
• The best ways to leverage analytics and insights to maximize AI
• The importance of prompt engineering and creating successful prompts

Learning Objectives:
  1. Understand strategies and best practices for centralizing and organizing their association's data to ensure it is readily accessible and usable for AI applications.
  2. Gain insights into utilizing AI to increase member value and revenue streams; how data analytics can be integrated with AI tools to derive valuable insights and make informed decisions.
  3. Understand the importance of prompt engineering and create successful prompts.
This program may be applied for 1 credit toward your CAE application or renewal professional development requirements.