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Implementing a Powerful Data Strategy - What You Need to Know and What To Do

In this session we will explore data strategies and why so many associations are exploring them. Attendees will learn:
- What data strategies are
- What issues and challenges strategies can address for associations
- How to start working on your own data strategy and determine your focus

About the Presenters:

Peter Finn
Deputy Executive Director & CLO
Society of Women Engineers

Peter Finn is Deputy Executive Director and Chief Learning Officer for the Society of Women Engineers (SWE), a 43,000-member organization founded in 1950. In his current role, Peter oversees all student and professional development programs at SWE. Before coming to SWE, Peter worked for the Goldin Institute as the Director of Education. While at the Goldin Institute he consulted with a variety of non-profit organizations on the topics of capacity-building, education, research methods and technology. Prior to the Goldin Institute, Peter worked as a program manager and developer at the American Academy of Pediatrics, where he led the design and development of their online learning programs. With over 17 years of experience in education, he has designed and managed a number of projects for a diverse set of organizations including non-profits, associations, educational institutions, federal agencies, and corporations. He has served as an adjunct faculty member at Northwestern University in the School of Education and Social Policy. Peter currently serves as the President on the International Association of Continuing Education and Training (IACET) Board of Directors.

Jodie Slaughter, FASAE
McKinley Advisors

Jodie Slaughter has been working with associations, specifically on business planning, marketing and program development issues, for over twenty-five years. Jodie founded McKinley Advisors, which is the largest research and strategy firm serving associations, in 1994 to bring a new, creative and informed approach to supporting associations. Since then, her business acumen, marketing expertise and leadership skills have positioned McKinley Advisors as a highly-respected consulting firm in the association world and Jodie is considered a thought leader in the association community.

Outside of her work at McKinley, Jodie is a loyal and active member of ASAE. She has volunteered in some capacity at almost every level of the association and has been invited to serve in many leadership roles. In 2011 Jodie received the highest honor bestowed on a non-association executive. She was named into ASAE’s Academy of Leaders for her commitment, contributions and leadership in the association community. She is an ASAE Fellow a past Chair of the Fellows and a past Director on the ASAE and ASAE Business Services Boards. Jodie is a frequent speaker and has been recognized as a “best of” presenter at the ASAE Annual Meeting. She also appears frequently in AssociationsNow and was a contributing author of the book, Generating and Managing Non-Dues Income in Associations. Jodie has a BA in English from Goucher College and is based in Washington, DC.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.