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The Virtual Conference: If They Can't Come to You, This is the Next Best Thing

We know, on average, about 20% of a community invests time and money in onsite conferences. This leaves a majority of an association’s members missing out on the most important experiences an association can provide. Missing these opportunities tends to lead to less engaged participants and decreases the likelihood of renewal when that decision needs to be made.

Virtual conferences are emerging as viable ways to provide the conference experience while supporting your stakeholders’ time and budget constraints. These programs have matured over the past few years to where they are viable professional development opportunities. Their reach provides the chance to reach subsets of your community such as younger members or unaffiliated participants who work at member organizations. Typically these events are high profile programs that represent your organization in a highly public way. It is important to produce a professional and engaging event.

In this webinar we will explore the opportunity for a virtual conference and review five key considerations for producing a successful program:

Learning Objectives:

  • Determine if a virtual conference is right for your organization
  • Conceive the conference environment, sessions and production elements to make your program a success
  • Discuss the financial opportunity that a virtual conference provides

About the Presenter:

Rich Finstein
President and CEO
CommPartners LLC

Rich is the founder and CEO of CommPartners, an online education and event company located in Columbia, Maryland. When the organization began in 1994, Rich made the decision to focus the organization's efforts on the needs of the association community. CommPartners helps clients connect with their communities through online education, multimedia events and knowledge management. The company has been able to collaborate with over 1,300 associations including trade organizations, societies, chambers of commerce, and non-profits.

Rich graduated from the University of Maryland and did his graduate work at Marymount University in instructional design. He speaks often on the topic of community based learning and how knowledge is the competitive edge organizations need to leverage to compete effectively. Rich served on the Professional Development Council of the American Society of Association Executives. He now lives in Columbia, MD, with his wife of 33 years.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.