Engagement isn't solely defined by transaction. Engagement comes from connecting with colleagues, volunteering for an organization, thought leadership. As organizations align their strategic priorities with where they want to see stakeholder input, they can create aligned engagement opportunities and reinforce that their behaviors that they want to see others replicate. Building member loyalty is not a passive objective, but an active intention- together we will explore the many paths associations are using to see greater member involvement and subsequent retention.
Learner Outcomes:
- How you can choose to define engagement
- How you measure it
- How do you track that measurement based on retention and recruitment?
- Varying Dues Models: Getting people to want to belong, before you charge them to belong.
Hi, my name is Lowell Aplebaum and I am the CEO and strategy catalyst for Vista Cova.
I am a connector. I am a facilitator of community. I identify strategy gaps and collaboratively build solutions that provide impact for tomorrow’s needs. I bring people together. I embrace the mission and vision as the heart of an organization. I am honored that I get to work with those that drive to that vision.
I have a B.A. in sociology from Columbia University and M.A. in informal education, with a focus on experiential approaches. I ask challenging questions. I listen to your stakeholder voices. I weave their individual visions into stronger collective solutions. In over 15 years working inside non-profits, I created strategy and drove exponential results working with leaders in all 50 states and across 6 continents. I understand that every community has a unique culture that, when recognized and honored, strengthens the organization.
I am a passionate volunteer that can often be found giving time to the American Society for Association Executives (ASAE). I also regularly give platelets to the American Red Cross (so should you!), serve as the incoming-Chair of the CAE Commission (the certification for the association industry), and am on the organizing committee for the Cystic Fibrosis Foundation’s Brewers Ball.
At home, during the day you can find me working on lightsaber construction with my son and two daughters, and in the evening leading beer tastings for friends and family.
Outside of my passion for my munchkins at home, there is nothing I love more than seeing an organization, striving to do good, actually achieve its best. I am the catalyst that helps make that achievement a reality.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.