Your website is your most valuable marketing tool and keeping it up to date can be tricky. Learn top tips and tricks on how to keep your website fresh and actionable, by making simple and affordable changes, writing for the web and learning how to test the user experience.
- Enhance your website content with easy changes
- Learn how to write for websites
- Gain tools on how to test your website’s functionality and the user experience
About the Presenters:
Allison Lundberg is the Manager of Marketing and Membership for the American Academy of Hospice and Palliative Medicine and enjoys finding new, creative ways to reach their members. She found her love for associations in 2012 and has been working in them ever since. Allison is responsible for her organization’s social media strategy, email marketing, video productions, website maintenance and much more. Allison’s passions include running marathons, cooking, organizing literally anything, and traveling with her husband.
Monica Moore is part of the Creative Media Services team at the Association Management Center (AMC). In the last 3 years, Monica has managed 13 association website redesigns and worked with more than 24 internal and external clients on making website changes on a smaller scale. As Senior Web and Digital Marketing Manager, Monica’s core focuses are customer support and new business development, while also helping identifying digital solutions to meet clients’ evolving needs. Previously an editor, Monica spends much of her time preaching the importance of good content and explaining why websites are not Word documents.
Monica Moore is part of the Creative Media Services team at the Association Management Center (AMC). In the last 3 years, Monica has managed 13 association website redesigns and worked with more than 24 internal and external clients on making website changes on a smaller scale. As Senior Web and Digital Marketing Manager, Monica’s core focuses are customer support and new business development, while also helping identifying digital solutions to meet clients’ evolving needs. Previously an editor, Monica spends much of her time preaching the importance of good content and explaining why websites are not Word documents.
Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.