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Designing Your Digital Event Playbook to Drive Results

The digital space has proven to be a powerful strategic tool for associations as a way to engage members, increase your pipeline, extend your reach and attract the next generation of members.

During this session, we’ll explore how you can cultivate your own digital event strategy to drive your key organization business objectives.

  • Understand how it doesn't cannibalize the f2f audience
  • Learn how to start slowly and without huge financial impact
  • Identify the best ways to track your results and report out to stakeholders

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.