Thank you This live web event has ended. Thank you for attending. Contributors Jennifer Kingen Kush, DES VP and Executive Director PCMA Digital Experience Institute A passionate digital events and experience marketing professional with over 20 years industry experience. Kush and her team are responsible for the strategy, design and execution of all PCMA digital events driving over $1.2 M revenue back to PCMA, she leads the strategy on consulting projects and designing digital event industry education. In additional, she is responsible for leading the Digital Event Strategists Certification, the only global certification in this space with graduates from 17+ countries.