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Webinar: What Associations Should be Thinking about Now to be Ready for Tomorrow


What should you do when you are being outpaced by change? Or when your member market has changed significantly (and your association hasn’t)? Or when your very existence is threatened?

During this program Mary shares advice on:

  • Promoting experimentation so volunteer leaders come to expect it
  • How pricing and packaging experiments are essential to your future
  • How to harness a 90-day sprint to create move-ahead gains
  • How to identify and tackle meaningful leaps for your association

    Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.


  • Mary Byers, CAE

    Mary Byers, CAE, is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. She is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.

February 21, 2019
Thu 11:00 AM CST

Duration 1H 0M

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