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The Content Strategy Conversation: Making Your Education Resonate

You've probably heard the term "Content Strategy", but do you really know what it entails, who it involves, and why it's essential to providing value to your online learners?

Hilary Marsh, Chief Strategist and President of Content Company, Inc. and Mona Johnson, CAE and Managing Director at the Society for Research on Nicotine and Tobacco will have an informative discussion about the subject, clarify terminology, and share real-life scenarios that you may also be facing.

You'll return to work with:

  • A better understanding of how to address this topic with your colleagues
  • A handy checklist
  • Examples of how you might apply content strategy theories in your program


Blue Sky eLearn is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.