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The Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round


While many associations depend on and have huge success generating revenue with their annual meeting, it's important to generate non-dues revenue throughouot the entire year! Join us to:

  • Learn strategies to extend the life and revenue of your highly valued events!
  • Discuss tips on integrating your event content with other areas of your association and marketing and organizing your content to effectively reach and engage the 80% of your audience who are not attending.
  • Review how Impexium can streamline the access, tracking and monetization of these events.
  • Hear from real clients who have been successful at doing just this!
Ultimately, success will include new revenue streams, increased member registrations at future events, and higher member satisfaction and value to help you retain and gain new members.

Blue Sky eLearn is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

By registering for this webinar you agree that Blue Sky may contact you with additional information about their products, services, and future events.


  • Jodi Ray

    Jodi has partnered with associations for over 25 years to find the right solutions to manage and deliver their education for valuable learning. Her passion is to help associations leverage their content to increase member value, revenue and relevance in their industry. As Channel Manager for Blue Sky eLearn, she provides online learning and event solutions through the production and management of web events (over 3,000/year) and their award winning Path Platform.

  • Sharon Conley; Web-based Technology Director, National Association of School Nurses

    Sharon is an information and communication technology professional and has worked in the association industry for 20+ years all with the National Association of School Nurses. Throughout her career, she has guided the association through numerous technology decisions, and the adoption and deployment of new web-based platforms. Sharon strives to understand NASN's members, operations and mission; then supports the association with identifying and implementing the most appropriate technology solutions. She has expertise and experience in web-based technologies with skills in strategy and planning, project management, information architecture and user interface design, graphic design for the web, site production and configuration, and user training and development.

  • Patrick Dorsey; EVP, Marketing, Impexium

    Patrick oversees Impexium’s marketing activities, brand strategy, customer engagement and is responsible for setting the vision, strategy and direction of Impexium’s smarter, simpler membership management platform.

    Asked to describe his role in 140 characters, he replied: “Build great products, relentlessly focus on customer success, create an army of Impexium evangelist…and have fun.”

    Recognized as one of the association industry’s leading speakers on SaaS-based membership management technology, data analytics and data-driven engagement strategies, Patrick has contributed to various association and CRM industry publications and blogs and has spoken at industry conferences such as ASAE Annual, Great Ideas, ASAE Tech Conference & Digital Now on topics including social media, Social CRM, content management, data management and donor/member engagement strategies.

July 16, 2019
Tue 10:00 AM PDT

Duration 1H 0M

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