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The Content Lifecycle: Tips to Generate Non-Dues Revenue Year-Round

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  • Jodi Ray

    Jodi has partnered with associations for over 25 years to find the right solutions to manage and deliver their education for valuable learning. Her passion is to help associations leverage their content to increase member value, revenue and relevance in their industry. As Channel Manager for Blue Sky eLearn, she provides online learning and event solutions through the production and management of web events (over 3,000/year) and their award winning Path Platform.

  • Sharon Conley; Web-based Technology Director, National Association of School Nurses

    Sharon is an information and communication technology professional and has worked in the association industry for 20+ years all with the National Association of School Nurses. Throughout her career, she has guided the association through numerous technology decisions, and the adoption and deployment of new web-based platforms. Sharon strives to understand NASN's members, operations and mission; then supports the association with identifying and implementing the most appropriate technology solutions. She has expertise and experience in web-based technologies with skills in strategy and planning, project management, information architecture and user interface design, graphic design for the web, site production and configuration, and user training and development.

  • Patrick Dorsey; EVP, Marketing, Impexium

    Patrick oversees Impexium’s marketing activities, brand strategy, customer engagement and is responsible for setting the vision, strategy and direction of Impexium’s smarter, simpler membership management platform.

    Asked to describe his role in 140 characters, he replied: “Build great products, relentlessly focus on customer success, create an army of Impexium evangelist…and have fun.”

    Recognized as one of the association industry’s leading speakers on SaaS-based membership management technology, data analytics and data-driven engagement strategies, Patrick has contributed to various association and CRM industry publications and blogs and has spoken at industry conferences such as ASAE Annual, Great Ideas, ASAE Tech Conference & Digital Now on topics including social media, Social CRM, content management, data management and donor/member engagement strategies.

July 16, 2019
Tue 10:00 AM PDT

Duration 1H 0M

This live web event has ended.