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The State of Association Marketing


Unique data and insights into 2020 association marketing and how pivots, learnings, and trends will inform 2021 association marketing strategy.

We'll look at trends and tactical lessons for 2021, including:

  • What key initiatives are associations focusing on right now?
  • How have digital marketing budgets shifted between 2019 and 2021?
  • How effective are channels like email marketing, ad retargeting, paid search, and much more?
  • What factors are limiting the success of digital marketing in 2020?

Blue Sky eLearn is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

By registering for this webinar you agree that BlueSky may contact you with additional information about their products, services, and future events.


  • Abhay Khurana, CMO at Feathr

    Abhay Khurana is an experienced marketer, team builder, and digital advertising expert. As Chief Marketing Officer at Feathr, he’s singularly focused on solutions for the unique challenges faced by association and event marketers. In addition to leading the marketing efforts at Feathr, he is also the host of Feathr’s podcast: The Association Marketing Show. When he’s not chatting with customers or building lists in Asana, Abhay enjoys playing soccer and spending time with his family outdoors.

February 26, 2021
Fri 10:00 AM PST

Duration 1H 0M

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