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Taking a Member-Centric Approach in New Program Development


Design Thinking is a human-centered and systematic approach to problem solving and innovation. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. This helps protect your organization from costly program development that you ultimately discover has no audience.

In the webinar you will:

  • Learn what design thinking is
  • Discover how to use this approach in designing innovative, cutting-edge programs.
  • Review methods for co-creation that work for association programs and services

Blue Sky eLearn is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.


  • Carol Hamilton

    Carol Hamilton, Principal, Grace Social Sector Consulting, LLC, helps associations become more strategic and innovative for greater mission impact. She provides organization effectiveness consulting, meeting design and facilitation, and training to organizations.

    A strategic thinker, Carol has worked with teams and organizations to envision and frame their future strategic direction. Practical in her approach, she helps organizations think through who is key to creating their future, how to gather insights from these stakeholders, consider the big picture, imagine new possibilities, come to agreement on their future goals and create an initial action plan to get started.

    She has expertise as an innovator leading groups applying human centered design to program and organizational challenges. She led two higher education associations in their adoption of online learning, including scenario based e-learning courses, webinars and multi-day online conferences.
    She led the team that conceptualized an online competency assessment that won an innovation grant from the ASAE and was recently launched.

    Carol analyzes business feasibility and strategy for new offerings and developed business plans for promising programs. In addition, she helps organizations consider their current portfolio of offerings from a more holistic perspective. She facilitates the review of what programs are still meeting the needs of their members today and which need to be sunsetted.

    With more than 20 years of experience in the association and nonprofit sectors, Carol speaks frequently on association leadership, strategy and innovation topics. She has led sessions at ASAE’s Great Ideas and Annual Conference as well as other conferences. She graduated from Swarthmore College and has her Masters in Organization Development from American University.

March 9, 2018
Fri 10:00 AM PST

Duration 1H 0M

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