eLearning Marketing Makeover:
Refresh Your Approach to Reach More Learners
Refresh Your Approach to Reach More Learners
Webinar Description
There’s a famous saying: “If you build it, they will come...” But in a world where everyone is constantly bombarded with information, your association can’t solely rely on your amazing learning content to bring learners into the fold. You must market your eLearning programs to get the right eyes in front of your content...and keep them coming back for more!
Join us for an information-packed webinar revealing smart strategies to makeover your eLearning marketing, promote your programs, and boost engagement. In this can't-miss webinar, you'll discover:
- How to develop targeted content that speaks to your different member personas
- The secret sauce for marketing eLearning to both members AND non-members
- Tips to seamlessly connect your website and LMS for maximum impact
- Clever ways to leverage your LMS to market your programs
Plus, we'll share free templates and resources to make executing your new marketing plan simple.
If you want to master the art of eLearning marketing, attract more learners, and get real results...this is one webinar you won't want to miss!
Watch On-Demand
Presenters
Cassie Garcia
Director of Marketing
Cassie Killen Garcia brings nearly a decade of B2B marketing experience to her role as Director of Marketing at Blue Sky eLearn. With a background in Communication Design, Cassie has led high-performing marketing teams to creatively engage audiences and drive measurable results for companies of all sizes.
At Blue Sky eLearn, she oversees marketing strategy and content creation that supports the company's mission of expanding access to online education. Cassie is also dedicated to empowering mission-driven organizations to effectively promote their learning programs through marketing best practices and strategic insights for the Path LMS platform.
When she’s not in the marketing-zone, Cassie enjoys catching Portland Trail Blazer games, gardening, and cooking.
Dr. Kristen Wall, EdD
Director of Learning & Development
Dr. Kristen Wall, MA, EdD is the Director of Learning and Development at Blue Sky eLearn. Holding a master's and doctorate in Adult Learning, Kristen specializes in bringing effective assessment strategies and qualitative research to enrich the learning programs of Blue Sky eLearn clients.
Starting as a junior high teacher, Kristen's journey led her to higher education, where she empowered countless online adult learners for over 15 years. Her passion for faculty development flourished, providing engaging learning opportunities for over 800 adjunct faculty members teaching 2,600 courses annually.
In 2018, Kristen embraced a new adventure as a consultant, and destiny led her to Blue Sky eLearn, where she now thrives as the Director of Learning and Development. She’s worked with associations in a diverse group of industries, from medicine and healthcare to insurance and state government.
Beyond her professional pursuits, she finds joy in hiking, travel, and detective novels.