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Taking a Member-Centric Approach in New Program Development

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Design Thinking is a human-centered and systematic approach to problem solving and innovation. By focusing on empathy and iteration, the design thinking process helps you create solutions that are grounded in the experience of your stakeholders and informed by their feedback through a co-creation process. This helps protect your organization from costly program development that you ultimately discover has no audience.

In the webinar you will:

  • Learn what design thinking is
  • Discover how to use this approach in designing innovative, cutting-edge programs.
  • Review methods for co-creation that work for association programs and services