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Creating Webinars That Your Audience Will Want to Attend

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Description

**You may download the webinar handout from the Resources Tab above.

These days, webinars are a common component of organization’s marketing and elearning programs. However, just throwing any old webinar together does NOT necessarily translate into lots of registrants and attendees!

Tune in for this webinar with Joanna Pineda, CEO of Matrix Group International, and Philip Forte, President of Blue Sky eLearn, where they’ll chat about:

  • Recent trends in webinars and organizations
  • New webinar formats, including microformats
  • Ways to make your webinars more engaging
  • How other organizations are generating revenue through webinars


By registering for this webinar you agree that Blue Sky may contact you with additional information about their products, services, and future events.

Contributors

  • Philip G. Forte, President, Blue Sky eLearn

    As founder and president of Blue Sky eLearn, Philip has been involved in the formation and development of successful technology companies for the meetings industry for over 20 years. Blue Sky eLearn is a leader in developing fully managed web events for scientific and medical associations as well as the life science industry.  Blue Sky has worked with over 200 associations and over half of the top ten pharmaceutical companies by creating world class online learning and event solutions.  

    Prior to Blue Sky eLearn, he co-founded and was president of Ascendent Systems, a leading developer of mobility voice communications for events and mobile workers. He helped the company file for several patents and raised over $17 million, while orchestrating national strategic partnerships with major wireless companies. Ascendent Systems was sold to Research In Motion’s Blackberry in 2006.

    Prior to Ascendent, he formed Travelers Telecom, a provider of short term communications solutions for trade shows, conferences and high end traveling executives.  Travelers Telecom grew at an annual rate of over 400% per year and was listed as the fourth fastest growing privately owned company in the Los Angeles area.

  • Joanna Pineda

    Joanna is the CEO and Chief Troublemaker at Matrix Group (yes, we said, “chief troublemaker”), a digital marketing agency in Arlington, VA. Joanna founded the company in 1999 with a mission to help associations and non-profits "be better" and change the world. Under her leadership, Matrix Group has grown into one of the top digital agencies in the Washington, DC area with more than 40 employees. Matrix Group helps associations and nonprofits:

    • Increase membership or stem membership decline
    • Retain members with compelling web, mobile and social offerings
    • Reach new audiences with a clear brand
    • Optimize back office systems through integration services
    Now that she's a black belt in Tae Kwon Do, she likes to say that she creates "killer" web solutions for her clients.